Profound is a strong enterprise AI visibility platform built for large brands, and this guide covers its published pricing as of July 2026 plus the best alternatives for small and local businesses by budget and need.
By Heather Laskin · Published July 18, 2026
Search for AI visibility tools and Profound shows up near the top of almost every list. It earned that spot. The platform is a serious, well-built product for measuring how a brand appears in AI search. It is also an enterprise product, designed for marketing teams at large brands and agencies. If you run a plumbing company, a dental practice, or a three-location restaurant group, you are probably not its target customer. This guide covers what Profound costs, who it fits best, and the alternatives worth considering by budget and by need.
Profound is a strong enterprise platform for teams that measure and manage brand visibility in AI search at scale. Most local businesses need something cheaper, simpler, or done for them, and this guide maps those options.
Profound helps marketers understand, analyze, and measure their brand's visibility in AI search. You track how the AI engines your customers use describe your brand, monitor prompts and citations, and measure movement over time.
The target buyer is clear from the product itself: enterprise organizations, agencies, and marketing teams. The feature set speaks to AEO and SEO specialists, content teams, and PR and comms departments. The top tier covers up to 10 answer engines, and enterprise plans include SSO and SOC 2, the kind of checklist items that matter to procurement departments rather than owner-operators.
None of this is a knock. If you have a marketing team and a national brand to protect, Profound belongs on your shortlist. The question is fit, and fit starts with pricing.
Profound now publishes self-serve pricing. As recently as June 2026 the product was sales-led with no public prices, so if you saw "contact sales" on an older comparison page, that information is out of date. As of July 2026, the published pricing is:
Each plan also carries a monthly credit allotment for Profound's agent features, and a free AEO report on the homepage gives you a taste before paying.
Who fits where: Starter works for a small business with a marketing hire who can act on the data. Growth fits a marketing team tracking several engines. Enterprise is for large brands with security and compliance requirements. What no tier includes is someone doing the work for you. You get measurement. The fixes are on you.
If you want to watch your own visibility for the least money, three tools undercut Profound's entry price:
All three assume you will read prompt-level results and act on them yourself.
These sit closer to Profound in ambition and assume an in-house operator who lives in the dashboard.
The honest pitch: a local business usually needs someone to fix the gaps, not an enterprise dashboard. Monitoring tells you where you stand. It does not update your listings, restructure your site content, or build the local authority that gets you cited.
The fastest way to know whether you have a visibility problem is to measure it once, free. Run a free preview audit and see how the AI engines your customers use describe your business today, or see the full tools comparison for the complete field.
See also: What Is AEO? and AI Visibility Tools.