Generative engine optimization (GEO) overlaps with SEO but the priorities differ. SEO measures rank in a list of links. GEO measures whether your business name appears in AI's synthesized answer. Here's the side-by-side.
Site speed, mobile-friendly design, HTTPS, fresh regular content, and backlinks from credible sites all still matter for both Google and AI search. Don't throw out your SEO work.
SEO rewards keyword targeting. AI rewards entity clarity — schema markup, accurate listings, and a homepage that clearly states business type + location + key services. A keyword-optimized page can be invisible to AI if AI can't summarize the business behind it.
AI cares less about link count and more about what those sources say about you. A single thoughtful mention in local press can affect AI more than fifty thin directory backlinks.
SEO measures position. AI visibility measures mention rate — across the buyer-intent prompts customers ask, how often does AI return your name? Aggregate as a "share of voice" percentage.
AI's answer often contains everything the customer needs without them clicking through. That's why AI-specific lead attribution (source field on contact forms, staff scripts, tracking phone numbers) is essential.
AI search isn't replacing SEO — it's a new layer on top. Continue reading: How to help AI find your business · The AI Visibility Checklist (free DIY)