Can AI find your law firm?

AI is shaping legal referrals before the call.

A potential client searching at 2 AM after an accident, a custody dispute, or an arrest is no longer just hitting Google — they are asking AI which firm to call. The first three to five names AI returns get the consult requests. Everyone else is invisible.

• Buyer-intent prompts (practice area + city + qualifier like "free consultation") return a small consistent set of firms — and a long tail that gets ignored
• Practice-area pages with thin content under-perform pages that explain process, fees, timelines, and recovery ranges
• Reviews mentioning specific case types are stronger AI signals than generic 5-star reviews
• Avvo, Super Lawyers, Justia, and bar association profiles influence what AI says about a firm
• AI tools surface firms with clear service-area pages by city and county, not just a single "Service Area" line

Real prompts clients ask: "Best personal injury attorney in Miami", "Family lawyer for child custody near me", "Affordable estate planning attorney in Florida", "Criminal defense lawyer with free consultation", "DUI attorney near me", "Workers compensation lawyer in Tampa", "Top business litigation firm near me", "Probate attorney that takes flat fees".

Where AI helps, where it hurts, and where to fix it.

Five concrete outcomes: where you currently appear in AI answers, where competing firms intercept clients before you (and which Avvo/Justia/Super Lawyers signals tip the balance), where thin practice-area pages or missing FAQ depth weakens AI trust, where review and citation gaps cost recommendations, and where AI-driven consult traffic currently goes untracked.

From intake to roadmap in 5–10 business days.

01 — Intake (Day 1)

10-minute form: practice areas, jurisdictions, top 3–5 competitor firms, fee structures (hourly, flat, contingency), free consultation policy.

02 — Audit (Days 2–7)

A calibrated practice-area prompt set across four AI platforms. Competitor share-of-voice. Website schema and practice-area page depth review. Directory completeness.

03 — Delivery (Days 8–10)

PDF readiness scorecard, visibility blocker list, priority 30-day roadmap, optional 30-min walkthrough call.

Start with an audit.

AI Visibility Audit: $400 one-time. Monthly retainers (Advisory, Done-With-You, Done-For-You) available for ongoing visibility work.

Questions specific to your industry.

Does this comply with bar association advertising rules?

Yes. The audit identifies signals AI systems use; the implementation phase respects whatever advertising rules your jurisdiction requires (no guarantees of outcomes, proper disclaimers, no comparative claims). We coordinate copy with your firm's compliance lead before publishing.

Do you handle every practice area?

Our prompt sets cover personal injury, family law, criminal defense, estate planning, business law, immigration, employment, and bankruptcy. Custom prompt sets for niche practices on request.

How do you connect AI visibility to actual cases signed?

Source field on intake forms, intake staff scripts, optional unique tracking phone numbers on AI landing pages, monthly reports showing prompt share-of-voice, AI-attributed consults, and signed cases.

What about conflict-of-interest concerns when running prompt tests?

Prompt testing uses generic buyer-intent queries that don't involve any specific matter or party. There's no conflict implication.

How long does it take to start seeing results?

Quick wins in 30–45 days. Compounding visibility typically inside 90 days.

Find out if AI can find your firm.

Request an AI Visibility Audit